Google AdWords (Pay Per Click) is a fast, effective way to market your business on Google. It’s flexible and extremely directional, in that you can target whatever geographical area you want, be it local, regional, national or even International. You can get your ads on the first page of Google quickly and get potential client’s directly to your web site or specific landing page.
You can change ads or promotions at virtually anytime, and can sell your products or services online. It’s a very powerful, fast and effective form of Internet marketing. However, it’s also complex and intricate. If you are not educated in AdWords, you can waste money and not get effective results. We’ll help make sure you don’t make those mistakes by setting up and professionally managing everything for you.
TRG Marketing is expert in Google AdWords and Pay Per Click management for audio video industry manufacturers. We provide cost effective campaign set-up and management. All of the work we do you’ll maintain in your own Google AdWords account, and if you choose, on Bing and Yahoo. Everything we do is based on industry “best practices” and is focused on getting effective results.
However, it’s not enough to get prospects to your web site. You need to deliver a compelling message and a modern, clean, visually attractive web site that will convert prospects to clients. If your site doesn’t convert, you won’t make money, regardless of how many qualified prospects we get to your web site or how high your site ranks organically. We’ll work with you and help you deliver a compelling message and a web site that is effective and visually attractive. We’re experts in comprehensive Internet Marketing. Our web designer is a professional graphic artist and utilizes Word Press for high quality, seo friendly web sites. Whether you need some simple guidance and direction, or a complete website re-design, this is what we do:
Keyword research is perhaps the most important step in the pay per click process. If you are not targeting the right keywords, you risk wasting a lot of work from the start. We can help you with keyword research so that you are off to a great start!
This is where we create your campaign and make sure everything is correct. We will write your ad copy, target the correct audience, and manage your keyword bids. A PPC campaign has a lot of dynamics and moving parts so it is crucial to make it all work holistically.
Landing Page Development
We will examine and determine if your campaign will need a landing page. Sometimes it is best to start off with a landing page instead of trying to optimize your homepage which might have multiple goals and target many different audiences.
Account Set Up
If you are not familiar with AdWords or other pay per click platforms, we will show you how it works. We can also create the account for you and set it up to match your goals and targets.
Tracking Installation and Testing
We install and integrate all the tools into your website including Google Analytics. It’s vital to know your daily traffic statistics and where they came from, a true measure of the AdWord campaigns performance.
Let’s launch your PPC campaign off to a great start. We will be there with you every step of the way to ensure that it is working properly and running as efficiently as possible. We won’t stop until you start seeing satisfactory results.
You always have to be monitoring your account performance in order to gain good results. Most of the time your first effort will not be successful. That is why we monitor your AdWords performance every day and advise you of next steps.
When we monitor your campaign, we promote parts that are performing well and remove parts that are under-performing. We assess your campaign consistently to make sure your leads and conversions keep increasing.
Analysis and Feedback, A Case Study
We continuously monitor and analyze your campaigns and provide around-the-clock feedback to you. You will always have all the information at your fingertips. For example, take a look at this keyword report from May 2013 for one of our existing clients. This is the profile of a successful advertising strategy. They paid an average of $0.65 per click with a .62% click-through-rate (CTR), twice the industry average. The Google Analytics Traffic Report reveals how many visitors came to the site, how many are organic from the keyword search campaign, and those that bubble up from the press releases, blog stories, social media, and other forms of advertising.
TRG is a “content creator”. We create and manage the ads, blog stories, social media connections, and narrative for our clients. If you don’t have a content creator in-house, we can do that for you. Last year, we wrote the #1 ranked story for Residential Systems, a trade magazine serving the high-end custom installation channel of the AV industry. Take a minute to find out more, start the conversation and find out if we can help your company get started in online marketing today.